June 14, 2018

Organizing comes first : How to build a brand

Defining your brand is like a journey into self-discovery. You define who you are, what you are and who you will do business with. As you peel back the layers and dig deeper, you reveal the true values of your company. In communicating these values, you build meaningful connections with your audience and a loyal customer base that will never stray.

As an entrepreneur, you are the expert in your field, so much so that you have internalized all of the things that make you the But do your viewers know these things? In these next 6 steps, we will walk you through the necessary components to build a better branding experience and communicate with your target audience.

How to build a brand:
1. Determine your brand’s target audience.
The foundation of your brand is built around your target audience. In this process, you completely remove yourself from the decision making and focus solely on the expectations of your target audience. Get specific. What does your target customer do in their leisure? How much money do they make? Can they afford your product or service? Where are they located? What is their age range?

Read more on how to define your target audience here

Here are a few brief examples of how other companies identify their target audience:
· stay at home moms who blog
· first time pregnant moms who dance
· young adults in their last year of college
· tech-savvy baby boomers in Chicago

The idea of knowing your target audience is so you define them from head to toe and start making a definitive list of this target would expect from your company to make them a client.

2. Define your mission.
Creating your mission is like juicing, in this process you refine and minimize the bulk to keep what’s most important the nutrients. Our mission is intended to clarify the ‘what’ and ‘who’ of a company, it should be clear and concise but specific enough to be meaningful and relevant. Giving your customer exactly what they need, the good stuff.

The best mission statements:
· Use simple language
· Is concise and direct, no fluff
· Between 2-25 words, 1 sentence
· Each word is used with intention and purpose
· Removes any unnecessary words that make the statement too wordy

What is your companies purpose? Your purpose should be centered around the questions ‘why’. Here are a few examples of mission statements:
“To bring inspiration and innovation to every athlete* in the world.” – Nike
“Celebrating Animals, Confronting Cruelty.”- The Humane Society
“Spreading Ideas.” – TED
“Susan G Komen for the Cure is fighting every minute of every day to finish what we started and achieve our vision of a world without breast cancer.” – Susan G. Komen
“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” – Starbucks

As you see, missions statements can vary in character count. Here’s a simple equation for crafting your own mission statement
What you do + who/what you do this for

Thinking about this will help you identify your long-term business goals. In the process, you will form bigger questions, such as: what do you want your company to mean to your customers, what is your company’s place in the world and where does it fit in the marketplace?

3. Research brands within your industry.
Identify your niche.

4. Stand our features.
Outline the key qualities and benefits

5. Create a logo + tagline.

6. Develop your brand voice.

What is branding?

We focus on identifying what consumers recognize as normal within your industry

and create an identity from that.

Gearing up to start branding.
What’s your competitive edge? List your differentiating factors
What sets you apart?

so it’s pretty normal to not speak in generic jargon

The stand out features of your brand is like juicing, in the juicing process you refine and minimize the bulk to keep what’s most important the nutrients. Giving your customer exactly what they need, the good stuff.

we completely understand what we’re doing but most times those messages are not received by our viewers. Y
work to be problem solvers. What problem are you solving for your customer?

structure. Let that marinate for a minute. Branding is the nutrient structure

that is needed for the person in need.

what stands out when your brand is side by side to your competitor. Before building your brand, there are a few things you should brainstorm to clearly define your brand message.

Read more on how to define your target audience here

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