BLVK is a Sport Performance Company located in Houston, Texas, and Atlanta, Georgia. Their target audience is an elite level of athletes and fitness enthusiasts that train athletically at any age. For BLVK we started the branding process with four initial logo designs. To transfer effortlessly across all types of media, each design included 3 variations of the logo design, a vertical, horizontal and icon version.
In each design, you will find the use of symmetry or a symbol comprised of six representational parts. These six parts are the principles of the business that will be used in the future to highlight each step of the program.