Good packaging is what sells your product. At a glance it states who I am, what I am and why I am relevant to your life. Naturally, packaging is the exterior that protects your product and makes sure it is delivered and stored safe for longevity. It may include a combination of labels, bottles, boxes and jars that are functional yet aesthetically pleasing. Effective packaging delivers trust and an ongoing promise to the consumer, once validated that promise prompts a repeat purchase.
While developing your packaging, we explore the different materials and sizes that support its functionality. In the decision making process, you will decide the shape of your jar/bottle/box that easily distributes your product, variations of volume you would like to offer and a color palette that speaks to your target audience.
Before starting, it is important to know your target audience. Who will buy your product? For instance, a child would be attracted to bright colors more than dull, a luxury perfume would be packaged with sophistication and class and a natural food product would highlight the benefits of consuming their product. As the creator of the product, you will want to speak directly to this person, in a language (s)he understands.
After compiling your content, do some style research to help with the design process. Start by collecting images of packaging that you like. To get you started, follow us on Pintrest for inspiration or even snap pictures at your local store. If you have any additional questions, email us and we will be happy to help.